“New Founding, a conservative for-profit organization, is connecting conservative investors with ideologically aligned projects and publishing a curated guide of companies that align with its social values…Rather than being simply “anti-woke,” this emerging economy needs to put forth a positive vision focused on family and community, according to Matt Peterson, Co-Founder of New Founding.”

“This movement has to be cultural, it can’t just be about business,” explained Peterson. “It’s about daring people to think this way and showing them it can be done. It transcends a lot of the fake and performative aspects of partisan politics.””

Read the full article about this emerging parallel economy at The Daily Caller.