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The Best Non-Woke Black Friday Deals

This week, many Americans will sprint from a family-focused meal on Thanksgiving to frenzied shopping on Black Friday. Whatever you think of this seasonal tradition, it’s here to stay. So we say make the most of it, especially when budgets are extra tight.

But that doesn’t mean you need to don your riot gear for a haphazard search through a sea of mass-produced trash. Instead, we invite you to make shopping fun again. Sit back, relax, and take advantage of the excellent deals offered by the Align-endorsed brands we’ve curated below. You’ll get some great bargains, and the satisfaction of knowing that your money is supporting cultural renewal rather than working against it.

When you buy quality items from small business owners and reject woke corporatism, you not only support independent entrepreneurs and their families, you also encourage innovation and competition. This means we all win. Every dollar you spend sends a powerful message: The American spirit is unbreakable. And it’s not going anywhere.

These vetted Black Friday Deals are listed for ease of use, but you can find more information and reviews of each business via our Align Guide. For more aligned business options delivered weekly to your inbox, subscribe to our Align Newsletter.


Conviction Co. items are 15% off until midnight on Friday. Use code BLACKFRIDAY at checkout.

L’ange Hair, a partner with family-focused influencer Jasmin Rae, is having a huge Black Friday sale (starting now and running through the weekend) with deals on dozens of products.

Berkey Water Filters promises huge savings over the weekend and early access to discounts for those who sign up here.

American Blossom Linens is currently running a 20% off sale with the code HOLIDAY2022.

Enjoy 30% off clothing and swimsuits at Rey Swimwear.

Carly Jean Los Angeles’ Black Friday event started early. Enjoy 20% off sitewide with the code EARLYFAM30 or peruse their under $50 Gift Guide.

NeeSee’s Dresses historically hosts Black Friday sales with huge savings. Check in on Friday and leave with a new elegant item for your wardrobe.

Yakkem Apparel is currently offering free shipping and has many items marked down 20%. On Friday, they’ll run a special “Buy One Get One Free” deal on their Crossover Leggings.

Baker Book House is running a huge sale of majorly discounted books, including newly released fiction titles like After She Falls and Pretty Little Pieces.

Cami Monet’s shop is 20% off everything Friday through Sunday with code SUGARPLUMS.

Kerygma Candle and Co. Black Friday sales start Wednesday! Customers get 25% off site-wide until midnight on Friday.

Earthley Wellness products are 20% off from November 25th to the 28th with the code BLACKFRIDAY2022.

Seven Weeks Coffee is currently 10% off with the code FRIDAY and the sale runs until Monday!

Lady Conceal customers can enjoy 20% off plus free shipping from now until midnight on Friday with the code BF20.

Albion Fit has swimwear reduced to almost 40% off with the code HOLIDAY20.

All Toups and Co. products are 15% off from Friday until midnight on Monday. Use the code BFCM15 at checkout!

Ballerina Farm’s non-perishable goods are 15% off!

Friday Only: 30% off sitewide, plus free shipping at A’del Natural Cosmetics.

Enjoy 15% off sitewide from Baltic Born with the code THANKS15.

Bubble Pop products are 25% off and you get a free nail file with your order. Use code BLACKFRIDAY.


Gold River Trading Co. is taking 20% off all orders with the code BLACKFRIDAY from now until midnight on Monday.

Stand1 Armory customers will receive free shipping on purchases of 500 rounds or more (mix and match), plus an additional 5% off competition and hunting rounds with the code BLACKFRIDAY.

Seeking Health products are 20% off site-wide from November 25th through the 28th.

American Trench is celebrating Black Friday with 20% off site wide.

Mizzen and Main customers can enjoy 25% off everything with the code THANKFUL25

Dearborn Denim is offering 10% off any order with the code HOLIDAY10.

Some Howler Brothers products are up to 30% off while supplies last.

Birdwell products are 30% off site-wide, and they also have a gift guide dedicated to gifts under $50.

Ariens is having a Black Friday Sale (active now) with 10% off parts and accessories, as well as free shipping.

Bully Tools is offering 10% off all winter products and 15% off all other products from now until midnight on Friday.

Duke Cannon is offering discounts and freebies with qualifying purchases from now until midnight on Friday.

Alexo Athletica’s men’s conceal carrywear section is significantly marked down for Black Friday. Shop while supplies last!

Grip6 is offering up to 40% off a variety of products, including their minimalist wallet.

Redmond has an extensive gift guide, including gifts under $40.

Show Allegiance is running special promotions on flags and accessories now through Monday.

You could save up $75 on Lodge Cast Iron Products from now until Friday.

Save $14 on the Ancestral Supplements Starter Pack for a limited time.

Crucial Four products are up to 30% off, and orders over $250 get free shipping plus a special surprise.


Gabb Wireless is offering free, child-safe phones (no contract required) in a Black Friday special that won’t last long!

Dolphin Organics products are 30% off for a limited time with the code DOLPHIN.

Holy Pals Family Pajama Sets are up to 35% off.

Spearmint Love has some amazing, low-priced stocking stuffers.

All Kozy Couch products are currently 10% off with the code EARLY10.

Warmies is having a special buy two get one free deal to celebrate Black Friday.

The Tuttle Twins are having sales now until the weekend. Sign up for the emails for exclusive offers and promotions, including a bundle of books at will be marked 75% off.

ChristianBook.Com has a massive selection of discounted books and Bibles (up to 85% off) but they’re also having sales on toys, games, kits, and educational materials for children until November 28th.

Everything at Hope Outfitters (for men, women, and children) is 20% off until midnight on Friday.

To find even more aligned brands and businesses as you shop this season, subscribe to our weekly newsletter and visit the Align Guide. Happy Shopping!

Get matchy-matchy with some adorable sets from Ivy City Co. Select items are up to 60% off.

Authenticity50 customers will enjoy 10% off all orders with the code USA.